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Lorena New.JPG

“Do what you love and love what you do is my mantra. Being part of the team at EMP has been one of the most amazing professional adventures. We are passionate about everything we do.”


Expertise: Government Relations, Integrated Marketing, Product Launch and Crisis Communications

Lorena Zamora is a public relations and marketing professional with 22 years of experience in strategic communications, event planning, and corporate communications. She has extensive experience in crisis management, government protocol, product launch, and social media management.

Zamora worked for Six Flags Mexico for 15 years including the re-brand and launch of Hurricane Harbor Oaxtepec where she was also responsible for public relations, government relations, and marketing. Her experience with Six Flags and other international brands including Hasbro, Ellis & Associates, Iberostar, The Dolphin Company, Warner Bros., and DC Comics help her guide clients in the US interested in reaching the Hispanic market.

Zamora has a bachelor’s in Business Administration from the Universidad Michoacana de San Nicolás de Hidalgo, an MBA from Universidad del Valle de México, and a postgraduate degree in International Business from the London School of Economics.


She has collaborated with multiple businesses around the globe such as BBVA, the British Council, and The United Kingdom Embassy. She is also a member of IAAPA and an AIMS Spanish instructor.

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